A practical starting point for planning your next pet product enquiry. Adapt this guide to your own product, market and operating requirements.
Give every category a role
Define what each product category contributes to your assortment. Consider customer needs, your channel and how a new line fits alongside the products you already sell.
Plan at SKU level
Record the product, variant, planned quantity and packing method for each SKU. This makes supplier conversations and quotation comparisons easier to organize than a single total quantity.
Compare the operational details
Review packaging dimensions, sample availability, product information and supplier lead-time estimates alongside unit cost. Confirm the requirements that apply to your market and distribution model.
Use a documented review process
Review samples and supporting information before deciding which products to develop further. Record the reasons for selecting a product and the details still waiting for confirmation.
Continue exploring this topic
Put your brief into action
Share the product category, target market and quantities you are considering so the next sourcing discussion can begin with a clear brief.
Discuss Your Sourcing Brief